THE WISE YOGI co.
Name Discovery, Brand Identity,
Packaging Design
Year : 2021
Collaborator : Ankita Chouhan, Shashank Nangli
Tools : Illustrator, Procreate, Photoshop, After Effects, Figma
The Wise Yogi is a life coach and a purveyor of sustainable living products. The brand was born out of a desire to help individuals find balance and wellness in all aspects of their lives. The Wise Yogi is a firm believer in holistic living and understands that true wellness comes from a combination of physical, mental, and spiritual health.
MY ROLE & TEAM
My role was to create a brand identity that was modern yet timeless, and a visual language that would be consistent across all platforms - from the products to the coaching app. I worked as the lead graphic and creative designer in a freelance capacity.
WHAT I DELIVERED
In this project, I delivered a comprehensive brand identity for The Wise Yogi, including a logo (which included an animated logo for The Wise Yogi Youtube page), color scheme, font styles, and visual elements. I also designed the packaging for their essential oil products, creating a cohesive look and feel that aligned with their brand identity.
COMING SOON
Packaging design for Soy Candles & Shampoo + Conditioner Bars
UX/UI for The Wise Yogi Website and Mobile App
PACKAGING DESIGN
The packaging had to reflect the brand's core values of ancient wisdom, natural healing, and mindfulness. I used a clean, minimal design with calming colors and natural imagery to evoke a sense of tranquility and relaxation. The labels featured the product name, ingredients, and usage instructions. Overall, the packaging design successfully captured the essence of the brand and helped the products stand out on the shelves.
